Our multifaceted social media intelligence helps inform strategic asset and portfolio decision-making by providing an advanced and critical understanding of the subtle dynamics of the highly competitive healthcare market.

Finding usable, high confidence signals based on social profile identities is much more challenging than most realize. Web crawling technologies can quickly become obsolete because of constantly evolving restrictions preventing automated entry to social media sites from the “back-end.” PulseTraQ provides the highest value social media intelligence attributed to our unique ability to rely on human intelligence analytics versus fully automated technologies.

Physician Targeting:
Activating Networks of Influence

Enabling commercial teams to evolve their approach to physician targeting.

It is becoming increasingly more complicated to get your brand’s message to those “hard to see” physicians. The rapidly evolving pharmaceutical landscape requires companies to find innovative ways to identify and engage prescribers.

  • PulseTraQ’s precision targeting maps the relationships between physicians, while measuring how behaviors flow between physicians and recognizing the qualitative degree of influence and connectivity a physician might have within their network
  • Identifying and building physician networks and relationships also enables PulseTraQ to leverage the influence of your existing network to capture untapped prescribers

Conference Coverage
and Impact Assessments

Understanding the impact of clinical data releases, promotional campiagns and other events, on clinicians and key stakeholders
  • PulseTraQ’s customized, real-time coverage of medical conferences and other market events
  • Only humans can accurately interpret and evaluate the context behind the intricate language used by humans: Irony? Double meanings? Tone?
  • We evaluate the importance of every conversation: Who posted it? Who shared it? Who engaged with it?
  • Our unique analytics distill relevant themes and cut through the noise, giving you actionable intelligence, supported with analysis specific to your business questions
  • Not all social media postings are equal and there is no magic formula for social listening
  • Successful social listening is a complex process

PulseTraQ is Powered by Human Intelligence

  • Physician Targeting

    PulseTraQ connects the dots between current prescribers and key "hard to see" physicians via Social Media Intelligence
  • Impact Assessment

    Social media analytics can support commercial marketing, salesforce, and messaging strategies
  • Landscape Assessment

    Portfolio Strategy decision making can be supported with in-depth social media analysis of the competitive landscape